If you've been using Glamly for bookings and payments, there's a good chance you haven't fully explored what's sitting in the Glamly Growth section of your dashboard. It's a full marketing toolkit — automations, email campaigns, SMS, loyalty rewards, win-back sequences — built specifically for solo beauty businesses.
And here's the thing: when Glamly businesses send emails to their clients, those emails get a 55.7% average open rate. The industry average sits around 22%. Your clients open your emails at more than twice the rate of a typical marketing email — because it comes from you, someone they already trust.
How £10 a month pays for itself
Glamly Growth costs £10 a month. The bar to justify that cost is low: you need one extra booking per month that you wouldn't otherwise have had. At an average service price of £50, that's a 5x return before you've switched on half the features.
In practice, the automations generate far more than one extra booking. A rebooking reminder that nudges a client to rebook a week earlier than they would have done on their own — across 50 regular clients — can add two or three extra appointments to your calendar every single month. A win-back message that brings back one lapsed client every few weeks covers the subscription several times over. A single email campaign to your client list when you have a quiet week can fill it in an afternoon.
12 automations — set once, run forever
Automations fire at the right moment for each client without you doing anything. Three are completely free. The rest unlock on a 7-day free trial.
Retention Intelligence: turning one-time visitors into loyalists
Most beauty businesses lose clients not because something went wrong — but because nothing reached out. Life gets busy, routines shift, and a client who loved their last visit simply drifts away. Glamly Growth is designed around one core belief: the cost of keeping a client is always lower than finding a new one.
That's why Glamly tracks the lifecycle of every client automatically. When someone hasn't booked in longer than your threshold, they're marked as Slipping Away. The moment they cross that line, a personalised We Miss You message fires — by email, SMS, or both — with a direct link back to your booking page. No chasing, no manually scrolling through your client list, no guessing who needs a nudge. The system handles it while you're in the middle of an appointment.
Beyond win-backs, Glamly Growth lets you send Message Blasts to your entire client list — or a targeted segment — in seconds. A quiet week, a last-minute slot, a new service, a seasonal offer: a single blast to the right clients at the right moment can fill your diary before the day is out. Your client list is the most valuable marketing asset your business has. Message Blasts put it to work.
Review requests: free advertising that keeps working
When a new potential client finds you — on Google, through a friend, from an Instagram post — the first thing they do is check your reviews. Thirty seconds of reading other people's experiences determines whether they book or move on.
The review request automation sends every client a message 12 hours after their appointment, while the results are still fresh and they're still delighted. One link, one tap, one new five-star review. You connect your Google Business page once and it runs forever. A steady stream of five-star reviews is the most reliable source of new clients available to a solo beauty business — and it's free.
An 8.9% click rate — what that means in practice
Across Glamly Growth email campaigns, the average click rate is 8.9%. For a business with 150 clients, that's 13 clients clicking through to your booking page from a single email. If even half of those book, that's 6–7 appointments from one send. Now imagine that running automatically, every week, without you touching it.
Campaigns: when you have something to say
Beyond automations, you can send email and SMS campaigns to your entire client list — or a filtered segment of it. Quiet week coming up? Send a short email to clients who haven't visited in two months. New service launching? Tell everyone at once. Had a cancellation this afternoon? One SMS to your regulars can fill the slot before the end of the day.
Your clients want to hear from you. A 55.7% open rate proves that. The businesses using Glamly Growth campaigns are seeing real bookings attributed directly to the emails they send — not because they're running sophisticated marketing, but because they're simply staying in touch with people who already love their work.
Messages your clients will actually act on
- "I've had a cancellation this Thursday at 2pm — fancy it? [book link]"
- "October special: 15% off all lash sets this month. Limited slots 👉 [link]"
- "It's been a while — here's 10% off your next visit, just for you: [link]"
- "New service just added: [name]. First 10 bookings get a free upgrade. [link]"
- Open Glamly Growth from your dashboard menu
- Automations — switch on the three free ones first, trial the rest
- Campaigns — send your first email or SMS to your client list
- Already have a client list from another platform? Message us — we'll import it free