Glamly vs Goldie
Two booking apps built for beauty professionals — no marketplace, no commission. The difference is in what's included, what you pay, and where you're based.
This comparison is based on publicly available information at the time of writing. Features and pricing may change. If you spot anything out of date, please let us know.
Which platform is right for you?
Both platforms share the same core philosophy — no marketplace, no commission, clients book directly with you. The differences are in pricing structure, what each plan includes, and which market each product is designed for.
✦ Choose Glamly if…
- You want a fixed GBP price — no currency fluctuation month to month
- You want consultation forms, waitlist and no-show protection included at base plan
- You want WhatsApp reminders as well as email — included as standard
- You want a booking system built specifically for UK beauty professionals
- You want predictable costs that don't require upgrading to access key features
◈ Choose Goldie if…
- You want a free plan to start — Goldie's Starter plan has no monthly fee
- You primarily need basic scheduling, reminders and payments for a low volume of appointments
- You already use Goldie and are satisfied with its current feature set
- You want Buy Now Pay Later options integrated into the booking flow
- You prefer a US-based product with a large international user community
Glamly vs Goldie — the key differences
Both platforms cover booking, reminders and payments well. The most important differences are which features require an upgrade in Goldie, and the fact that Glamly is priced and built for the UK market.
When features require a more expensive plan
Goldie's Pro plan ($19.99/month) is a reasonable starting point, but several features that beauty professionals use regularly are locked behind the Pro Plus tier at $39.99/month. That's a significant price jump for tools that are included in Glamly as standard.
Goldie — Pro Plus only features
Consultation forms, waitlist and AI tools
To unlock consultation forms, a waitlist, AI tools, dynamic pricing and premium themes in Goldie, you need the Pro Plus plan at around $39.99/month. That's roughly £32/month at current exchange rates — and that rate moves every month.
For many solo beauty professionals, paying double the Pro price for a handful of extra features doesn't make commercial sense when those same features are included elsewhere at a lower flat price.
Glamly — everything in one flat price
£12/month. All features. Always.
There's one Glamly plan. Everything — consultation forms, aftercare documents, Gap Protection, Smart Guard+ no-show enforcement, WhatsApp reminders, promotions, gift vouchers — is included at £12/month.
- No tiers to navigate — everything is included
- Fixed GBP price — never varies with exchange rates
- Consultation forms included — not an upgrade
- WhatsApp reminders included — not an add-on
Understanding Goldie pricing vs Glamly pricing
Goldie's free Starter plan is capped at 20 appointments per month — a limit most working beauty professionals exceed within a week. From there, the price jumps to $19.99/month for Pro, and $39.99/month for Pro Plus. Both are billed in USD.
Glamly pricing
per month — every feature included
Online booking, deposits, WhatsApp & email reminders, consultation forms, aftercare documents, Gap Protection, Smart Guard+, gift vouchers, promotions and more — all included.
30-day free trial · No credit card needed · Cancel anytime
Goldie pricing
to $39.99/mo
billed in USD — variable in GBP
Starter plan is free but limited to 20 appointments/month. Pro ($19.99/month) covers unlimited appointments, automated reminders, deposits and gift cards. Consultation forms, waitlist and AI tools require Pro Plus at $39.99/month.
For UK-based professionals, the GBP equivalent fluctuates with the USD/GBP exchange rate each billing cycle.
For a full breakdown of Glamly's pricing and what's included, see our pricing page.
Powering beauty businesses every day ♥
Real lash technicians, nail techs, hairdressers and beauty therapists running their businesses with Glamly every day.
Why beauty professionals look for a Goldie alternative
Goldie (formerly Appointfix) is a well-built product with a loyal user base. Those who start looking for an alternative are usually at a point where they need more than the Pro plan includes — or they're frustrated by pricing in USD or features locked behind Pro Plus.
Common reasons beauty professionals make the switch
- They want consultation forms and aftercare documents without upgrading to a more expensive plan
- They want WhatsApp reminders included — not just SMS and email
- They want a fixed GBP price rather than a USD subscription that fluctuates
- They need no-show protection and cancellation enforcement built in
- They want a product built for the UK beauty market specifically
What Glamly offers instead
- £12 per month flat — consultation forms, WhatsApp reminders and no-show protection all included
- No tiers — one plan with every feature
- Fixed GBP pricing — no currency exposure
- Free migration support — we help move your clients and services across
- 30-day free trial — no credit card needed
Moving your beauty business to Glamly
If you've been using Goldie for a while, the main concern is the same as with any switch: your client list, your services, your history. You shouldn't have to rebuild everything from scratch.
Glamly offers free migration support. We'll help you move your clients, services and booking history across so you're up and running quickly.
Will I lose my client list and booking history?
No. We migrate your data as part of the switch. Your client records and history come with you.
How long does switching take?
Most businesses are fully set up and taking bookings on Glamly within a day. The 30-day trial means you can run both in parallel while you transition.
What if I change my mind?
The trial is genuinely risk-free. No credit card required to start. Cancel anytime with no penalty.
Will my clients notice the change?
Your booking page gets a new URL (glamly.uk/your-name). The booking flow is clean and simple — most clients adapt without any friction.
Glamly vs Goldie — frequently asked questions
Is Glamly cheaper than Goldie?
Yes. Glamly costs £12 per month with every feature included. Goldie's Pro plan is priced in USD at around $19.99/month (roughly £16/month at current rates), and key features like consultation forms, waitlist and AI tools are only available on the Pro Plus plan at around $39.99/month (~£32/month). Glamly's flat £12/month includes all of these features without needing to upgrade.
Does Goldie have a free plan?
Yes, Goldie has a free Starter plan, but it limits you to 20 appointments per month — which rules it out for most working beauty professionals. Glamly doesn't have a permanent free plan, but offers a genuine 30-day free trial with full access and no credit card required.
Does Goldie include WhatsApp reminders?
No. Goldie sends appointment reminders via SMS and email, but does not include WhatsApp messaging. Glamly includes both email and WhatsApp reminders as standard — no add-on or extra plan required.
Does Goldie have a marketplace?
No. Goldie is not a marketplace. Clients book directly with you through your Goldie booking link — there's no shared directory, no competing listings and no commission on bookings. Glamly works the same way — your own branded booking page, no marketplace, clients are entirely yours.
Does Goldie include consultation forms?
Consultation forms (called 'online forms' in Goldie) are only available on the Pro Plus plan at around $39.99/month. On the standard Pro plan at $19.99/month, forms are not included. Glamly includes consultation forms with aftercare documents as standard in the base plan.
Can I switch from Goldie to Glamly?
Yes. Glamly offers free migration support to help you move your clients, services and booking history across. There's also a 30-day free trial, so you can get fully set up before committing. Most businesses are up and running within a day.
Is Goldie available in the UK?
Yes, Goldie is available in the UK and supports GBP for client-facing payments. However, Goldie's pricing plans are displayed and billed in USD, meaning UK users pay a variable amount each month depending on the exchange rate. Glamly is built specifically for the UK market — pricing is fixed in GBP, and every feature is designed for UK beauty professionals.
See how Glamly compares to other platforms
Evaluating more options? We have dedicated comparison pages for all the major booking software platforms used by UK beauty professionals.
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