Your marketing.
Running while
you work.
Glamly automates the client follow-ups that are easy to forget — helping you rebook clients, recover lost bookings, fill quiet periods and keep your diary moving.
30-day free trial · No credit card required
Following up manually
takes time you don't have.
You finish a 3-hour colour appointment and need to chase the client who cancelled last week, remind the lapsed client who hasn't been in since March, follow up the person who started booking and never finished, and respond to a birthday message you forgot to send.
These things matter. They keep clients coming back. They fill quiet slots. They build your reputation. But when you are the only person in the business, they get pushed to the bottom of the list — and eventually stop happening.
Glamly's 14 automations run these in the background — at exactly the right moment, to exactly the right client — without you touching a single thing.
Every automation.
What it does.
Grouped by goal — so you can see exactly what is working in the background at any given moment.
Abandoned checkout
A client started booking but didn't finish. Glamly follows up automatically via SMS and email — most come back when nudged at the right moment.
Cancellation & no-show recovery
When a client cancels or doesn't show, a recovery message goes out automatically to help them rebook before they drift to someone else.
Rebooking reminders
Glamly tracks who's overdue based on their booking frequency and sends a timely nudge — before they even think about booking elsewhere.
Service cycle nudge
Some treatments need regular upkeep. Glamly calculates when a client is due and sends a prompt at exactly the right moment — without you counting the weeks.
Loyalty milestone reward
When a client reaches a milestone — 5 visits, 10 visits — Glamly automatically sends a reward or recognition message that makes them feel seen.
Booking anniversary
Glamly marks the day a client first booked with you and sends a personal message on the anniversary every year. Small touches build lasting loyalty.
Regular client recognition
Clients who book consistently are automatically recognised as regulars. Glamly sends a personal appreciation message that makes them feel valued — without you having to remember who they are.
Lapsed client recovery
Haven't seen someone in months? Glamly identifies lapsed clients and sends an automated re-engagement message at the right moment — before they're truly gone.
Birthday messages
Every client gets a personal birthday message — with or without an exclusive offer attached. Automated, personalised, never forgotten.
First visit follow-up
First-timers get a warm message after their appointment — making them feel welcomed and giving them an easy nudge to book again.
Referral nudge
Happy clients are your best source of new business. Glamly nudges them to refer a friend at exactly the right moment — when they're most likely to say yes.
Promotional offers
Create a promo code and send it to the right clients — new bookings, lapsed clients, or your full list. Clients apply it directly at checkout when they book.
Quiet period filler
When your diary gets quiet, Glamly identifies clients who haven't booked recently and sends a targeted prompt to fill the gap before the week passes.
Review requests
Happy clients are asked for a Google review automatically after their appointment. Every great review builds the reputation that brings in the next client.
Manual campaigns
when you want them.
In addition to automations, you can send targeted campaigns directly to your client list — instantly, at scale, with the targeting that makes sense for a beauty business.
Send the right message to the right clients.
Target by visit date, service history or your full list. Include an offer or a direct booking link. Track which campaigns actually result in appointments.
What you can do
Automations that work
across the whole journey.
Glamly follows your clients at every stage — from their very first appointment through to long-term loyalty. Each automation fires at the moment it is most likely to be useful.
First booking
Abandoned checkout recovery fires if they don't finish.
Appointment completed
First visit follow-up, review request and aftercare sent.
Overdue to rebook
Rebooking reminder and service cycle nudge sent.
Lapsed for 60+ days
Lapsed client recovery message with a direct booking link.
Special moments
Birthday and booking anniversary messages sent automatically.
Loyal client
Loyalty milestone reward sent when they hit the milestone.
The goal is relevance,
not volume.
Glamly does not blast your clients with messages. Every automation has built-in frequency controls that prevent a client from receiving too many messages in a short period. The timing of each automation is based on the client's actual behaviour — visit history, booking patterns, the services they have — not a fixed schedule applied to everyone the same way.
Clients can also opt out at any time. Glamly respects opt-out requests and will not send marketing messages to clients who have chosen not to receive them.
Loyalty points
& loyalty stamps.
Two ways to reward the clients who keep coming back — automatic, fair, and built into every booking.
Earn. Redeem. Repeat.
Clients earn points automatically every time they book. When they've built up enough, they can redeem them against the cost of future appointments — turning every visit into progress towards the next reward.
You set the rate. Choose how many points a client earns per £1 spent, or award a flat points amount per visit.
Points accumulate automatically. Every confirmed appointment adds points to their balance — no vouchers, no scanning, no manual tracking.
Clients redeem at checkout. When they have enough, they can apply their points as a discount on their next booking — online or in-person.
The digital stamp card.
A modern take on the classic loyalty card. Clients collect a stamp each time they visit — and when they hit your target, they earn a reward. Simple for them, effortless for you.
You choose the card size. Set how many stamps are needed to complete a card — 5, 8, 10, whatever works for your service frequency.
A stamp lands per visit. Each confirmed appointment adds a stamp automatically — clients can see their progress in the booking portal.
You set the reward. A free treatment, a percentage off, a complimentary add-on — whatever you want to offer when they complete a card.
Works best with.
Common questions.
How many marketing automations does Glamly have?
Do I have to set anything up for automations to work?
Can I send marketing messages manually as well?
Will automations spam my clients?
Can I see which automations are generating bookings?
Is marketing automation available on all plans?
Ready to make running your beauty business easier?
Glamly brings your bookings, payments, clients and business tools together in one place — built specifically for beauty professionals.
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